In a bold move to encourage investment and strengthen ties with Nigerians living abroad, the Federal Government announced plans to develop a "Diaspora City." The initiative was unveiled by Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musawa, in Abuja on Monday during the launch of the Motherland 2025 initiative—a project dedicated to celebrating Nigeria’s cultural heritage and fostering global engagement.
Speaking at the event, Musawa highlighted that the government’s strategy goes beyond merely attracting international visitors. "Our vision extends beyond attracting global visitors; it is about ensuring that the creative and tourism sectors serve as critical tools to positively impact the lives of Nigerians," she stated. She underscored that the ministry is actively investing in platforms that drive economic growth, cultural exchange, and community development.
Describing Motherland 2025 as more than just a festival, the minister emphasized that the initiative reaffirms Nigeria’s standing as the epicenter of global Black and African culture, commerce, and community. "This year, we open our doors to the global diaspora, inviting them to immerse themselves in our rich traditions, explore investment opportunities, and witness the remarkable transformation unfolding across our nation," she added.
The festival is set to be a fully immersive experience, showcasing Nigeria's vibrancy, creativity, and economic potential through state pavilions, exhibitions, and cultural showcases. "Through state pavilions, exhibitions, and cultural showcases, we will highlight the best of Nigeria—our innovation, business landscape, and the diverse cultural heritage of all 36 states and the FCT," Musawa explained.
In addition, the event will feature the Motherland Ambassador Awards, which aim to honor diaspora members who have made significant contributions in their respective fields.
Chidinma Nwankwo, Managing Director of Discover Motherland Africa, praised the initiative, describing the unveiling as the start of a transformative movement. "This initiative not only reconnects Nigerians in the diaspora with their roots but also unlocks investment opportunities and strengthens cultural pride," Nwankwo remarked.
With the launch of the Diaspora City project, the Federal Government continues its commitment to positioning Nigeria as a major hub for cultural exchange and economic development on the global stage.
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