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INSIGHT PUBLICIS ENDS PARTNERSHIP WITH AIRTEL NIGERIA

Wednesday, March 19, 2025 | 12:18 AM WAT Last Updated 2025-03-19T07:18:30Z

INSIGHT PUBLICIS ENDS PARTNERSHIP WITH AIRTEL NIGERIA

Chief Operating Officer of Insight Publics Dolapo Ogunbambo

Insight Publicis, a leading integrated marketing communications agency in Nigeria, has announced its resignation from the Airtel Nigeria account, effective immediately.  

The decision came after an in-depth evaluation of the engagement, during which both parties were unable to agree on terms that adequately reflected the scope of work and the value the agency brought to the partnership. While both organizations maintain mutual respect, Insight Publicis emphasized its commitment to collaborations that align with its strategic goals and industry standards.  

Chief Operating Officer, Dolapo Ogunbambo, stated: “Our commitment to excellence requires that we engage in partnerships where there is a mutual alignment on value creation and strategic objectives. We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors.”  

Ogunbambo assured that Insight Publicis would facilitate a smooth transition while continuing to deliver top-tier marketing solutions to its diverse range of clients across multiple industries.  

Established in 1979, Insight Publicis is a trailblazer in Nigeria’s marketing communications industry, offering expertise in brand strategy, multimedia creative solutions, digital marketing, and consultancy. As part of the global Publicis Groupe, the agency blends local market knowledge with international insights to create impactful brand narratives and drive business growth.